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Octobert/November 2009

Luxe at First Site
High-Rise Parkside
by Julie Edwards

1010 Midtown
Located steps from Piedmont Park, Luxe offers the advantage of parkside living.

Rising 22 stories on the edge of Atlanta’s beautiful Piedmont Park, Luxe has transformed condominium living in Atlanta into, well, something luxe. Located in the heart of Midtown at the corner of 12th Street and Piedmont Road, the modern yet sophisticated high-rise is positioned at the juncture of Piedmont Park, the Midtown Mile and Ansley Park.

The first residential building to be built on the edge of Piedmont Park in 20 years, Luxe’s locale offers breathtaking skyline and park views on almost every horizon. The address also affords an easy walk to many of Atlanta’s best shops, dining spots and entertainment venues such as the Fox Theatre, the High Museum of Art and the 14th Street Playhouse.

The $55 million development broke ground in late 2006 and is a joint venture between Paces Properties Inc. of Atlanta and Trammell Crow Residential of Dallas. Both companies have long-standing histories of specializing in the development of multi-family communities and specialty retail shopping centers, experience which aided in the creation of one of Atlanta’s most successful condominium properties. As of late summer, the building was over 50 percent sold.

“We attribute the success of Luxe to its unbeatable location, beautiful homes, unparalleled amenities and the boutique feel of the building,” says Pat Wilson, development associate for Trammell Crow Residential. “Luxe is an amazing value for on-the-park living.”

Luxe’s residential and commercial space includes 112 condos, five penthouses, and 5,000 square feet of street-level retail shopping. Buyers can choose between one-, two- , and three- bedroom homes that range from 900 to 1,700 square feet, while penthouses range from 2,000 to 3,000 square feet. Prices start at $239,900 for a one-bedroom unit. Designed to exceed expectations, the ready-to-move-in condominiums are resplendent with well-appointed features and understated, sophisticated finishes including 10-foot ceilings, floor-to-ceiling windows, Bosch stainless steel appliances, custom flat-panel cabinetry, granite countertops, soaking tubs and private balconies angled to catch the best views.

In addition, each unit is pre-wired for high-speed Internet access. In addition to being steps from Piedmont Park, Luxe also boasts other spa-worthy, resort-inspired amenities such as an expansive sixth floor swimming and sun deck with a panoramic view of the park, private cabanas and an outdoor grilling/summer kitchen. Other amenities include a state-of-the-art fitness center, 24-hour concierge service, spa treatment rooms, his-and-her saunas, WiFi in the amenity areas, a pet walk area, and controlled access building security as well as a club room with fireplace and catering kitchen.
 
  Luxe’s interiors are well-appointed yet understated.

“We were attracted to Luxe because of the intimate scale of the building,” says Dan Normandin, a Luxe homeowner. “We saw a lot of attractive condo projects, but Luxe reminded me of a small New York-style apartment house. With just over 100 neighbors, it’s just the right size.”

Of course, the top amenity at Luxe is being steps from Piedmont Park, Atlanta’s premier green space with 189 acres of rolling hills and paths. At Luxe, the privilege of a parkside lifestyle is all yours.

The Luxe Sales Gallery is open and located at 222 12th Street, Atlanta, GA 30309. For more information, please call the Luxe Sales Gallery at 404-347-2223 or visit www.luxemidtown.com.






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